Tom Tudor

Senior Marketing & Communications Leader

Businesses often change faster than the story being told about them

New technology, investment, acquisitions, new markets and changing business models all create a gap between what a company has become and how customers, investors and even its own people understand and talk about it.

I help founders, CEOs and boards close that gap, particularly at moments of change, using marketing, brand and communications to make complex businesses easier to understand and their value easier to see.

That can mean rebuilding market propositions, repositioning the company, preparing for investment, entering new markets, integrating an exciting acquisition or growing a marketing capability needed for the next stage of growth.

The common thread is clarity. What does the business do? Why does it matter? Where is the value being created? Why should customers, investors or partners believe the story?

I have led marketing teams across international businesses, supported major acquisitions and transformations, built and repositioned brands, developed go-to-market strategies and helped companies communicate complex propositions to customers, partners and investors.

I was named one of Global Telecoms Business’ Top 50 CMOs, and my work has contributed to more than $300 million of capital raising across growth-stage and established businesses.

If your business has changed faster than the story being told about it, I’d be interested to talk.