Helping ambitious businesses turn complexity into clarity

Senior Marketing & Brand Leadership | Board Advisory | NED | Transformation & Growth

Businesses often change faster than the story being told about them.

New technology, investment, acquisitions, new markets and changing business models can all create a gap between what a company has become and how customers, investors and even its own people understand it.

I help founders, boards and leadership teams close that gap.

My work sits across marketing, brand and communications, particularly at moments of change. That can mean sharpening a market proposition, repositioning a company, preparing for investment, entering a new market, integrating an acquisition or building the marketing capability needed for the next stage of growth.

The common thread is clarity. What does the business do? Why does it matter? Where is the value being created? Why should customers, investors or partners believe the story?

I have spent more than 20 years working through those questions in telecoms, technology, digital infrastructure and energy.

I have led marketing teams across international businesses, supported major acquisitions and transformations, built and repositioned brands, developed go-to-market strategies and helped companies communicate complex propositions to customers, partners and investors.

I was named one of Global Telecoms Business’ Top 50 CMOs, and my work has contributed to more than $300 million of capital raising across growth-stage and established businesses.

Today, I work with founders, CEOs, boards and investors as a senior marketing adviser, fractional CMO and NED, while remaining open to the right executive leadership opportunity.

My role is usually straightforward, bring an experienced outside perspective, ask the difficult commercial questions early, make the proposition clearer and help turn commercial strategy into something the market can understand and believe.

Personal Note

Away from work, I live in London with my wife and two children and I keep meaning to dust off the skis, football boots, and golf clubs in my cellar. I was also recently commissioned as a Kentucky Colonel, an honorary recognition from my friends in the Commonwealth of Kentucky and a reminder that good conversations sometimes start in unexpected places.

If your business has changed faster than the story being told about it, I’d be interested to talk.