According to the ‘FAST FORWARD 2030 - The Future of Work and the Workplace’ report from October 2014 in the near future work will "become a consumer experience. People seek a holistic life: they want to work with intelligent people on exciting and rewarding projects where they can be creative and left alone to get the job done; values and purpose are as important as money; working for social good is an option; and they want to be a part of ‘the next big thing’.

“Not only are youth seeking happiness over money, but study participants reported that a majority of parents now aspire for their children to have happiness over money. Companies that fail to respond to these trends will do so at their peril.”

Yes, yes, yes,; about time. Isn't it already like this in most creative agencies? And the forward thinking companies are welcoming this new flexible and engaging workforce. As a child of the 70’s, this comes as a great relief. This evolution makes perfect sense to me and I’m glad that my children will demand a work environment with more creativity, humanity and innovation than the workplaces most of us have had to wade through in our early careers. And I hope they follow their hearts in finding a vocation, choosing those that choose them. (Ref Godin Nov 14)