How you tell your story shapes the decisions people make.
I work with companies in transition, sometimes scaling into new markets, launching new products, repositioning their brand, or preparing for investment.

The Challenge
Many businesses struggle to connect marketing with commercial goals. Start-ups face multiple hurdles with limited resources, while larger firms face under-indexed marketing and unloved brands. The consequences are material. Complex messages that don’t land, wasted budgets, missed opportunities, and teams lacking direction.

The Solution
I turn marketing into a growth engine by combining strategic clarity with creative execution. This means:

Narratives that win investor confidence, telling the stories that demonstrate a path to profitability, build emotional connections through trust and purpose, and showcase a strong team and market understanding.
Campaigns that simplify complexity and connect with people. Albert Einstein told us that "If you can't explain it simply, you don't understand it well enough"
Scalable marketing functions built for results leveraging marketing automation and technology, creating repeatable workflows, developing evergreen content, and focusing on data-driven insights to guide decisions and optimize ROI.
Communications that embed sustainability and trust. Unwrapping what’s authentic to your business and then being transparent, and action-oriented, using clear and engaging storytelling through all channels to share goals, progress, and issues honestly.

Why Me?
I bring corporate depth and start-up agility.

Clients value my ability to make the complex clear, the technical human, and the strategic commercial.

20+ years’ international experience across telecoms, technology, and sustainability.
Proven record in raising capital, scaling teams, and driving transformation.
Board-level and NED exposure, bridging strategy with execution.

$300M+ raised through investor storytelling and brand transformation.
Campaigns that turned compliance into competitive edge.
Leadership roles across Europe, Africa, Asia, and the US.
Recognised as a Top 50 CMO in global telecoms.

Engagements

Portfolio advisory and NED roles.
Fractional CMO and brand strategist.
Senior marketing leadership for companies navigating change.

tom.tudor@outlook.com | +44 7738 573 111 | LinkedIn | www.tomtudor.com

Top 50 CMO's to watch

Global Telecoms Business

Key words - executive leadership, P&L responsibility, global team leadership, marketing strategy, planning, budgeting, rebranding, cultural change, vision and values, creative, visual identity, team building, mentoring and development, public relations (PR), investor and stakeholder communications, brand management, brand architecture , vision and values, negotiating agency and outsourced vendor relationships, market driving strategy, B2B marketing, online digital and social media, international organisations , Africa, Asia, EMEA, North America, telecoms, media, IPTV, energy, mining, renewable, sustainability, environmental impact, LCA.

Creating strong brands with a small budget involves strategically using resources for maximum impact.
Aligning global marketing teams with clear communication and unified objectives enhances productivity.
Investing in talent development and strategic planning is essential for building world-class marketing teams.
Continuous evaluation and adaptation align marketing functions with business goals.
Emphasising simplicity of messaging for clarity and impact.