Tom Tudor MA, BSc, FCIM, CIIC
Senior Brand & B2B Marketing Leader

London, UK | tomtudor@btinternet.com | +44 7738 573 111
www.linkedin.com/in/tomtudor/ | www.tomtudor.com

 Professional Summary

Accomplished B2B marketing leader with 20+ years’ experience aligning marketing with business strategy for global organisations. Named a Top 50 CMO by Global Telecoms Business, with a proven record in capital raising, multi-channel marketing, stakeholder engagement and brand transformation. Recognised for building scalable marketing functions, leading ESG initiatives, and delivering growth across telecoms, technology and renewables. NED experience.

Core Competencies

Dare Mighty Things | Fractional CMO
June 2024 - Present

• Create and implement strategic marketing and brand solutions for high-growth businesses.

• Solving complex commercial challenges with strategic, data driven creativity.

Mudita Sports (GOAL™) | Non-Executive Director
October 2024 - Present

• Alignment of brand - engagement and communications strategy to refocus business narrative

• Platform evolution – from a language EdTech tool into a multi-subject global fan engagement platform, combining sports, education, and community.

Flying Forest | Board Advisor (Marketing & Communications)
September 2024 - August 2025

• Develop brand and market positioning, crafting narratives and thought leadership on green fuel technologies to establish a leading position in the emerging biomass to green-fuels sector

• Draft investor and stakeholder communications including presentations, press releases and digital assets to secure £25M in funding, partnerships and regulatory support

Ekiva | London, UK - EVP Brand, Marketing & Media
June 2023 - May 2024

• Brand Strategy & Market Positioning: Developed and executed comprehensive brand and marketing strategies for Ekiva’s AI/ML-driven O-RAN 5G services

• Revenue & Investment Growth: Secured $32M in seed funding by crafting high-impact investor narratives, pitch decks, and presentations

• Go-to-Market Strategy & Commercial Execution: Led the development of “Go-to-Market” and “Market Readiness Assessment” frameworks, aligning with business expansion

• Marketing Leadership & Industry Influence: Provided strategic insights into market positioning, digital marketing, and commercial branding, establishing Ekiva as a disruptor in the XaaS space

  Arq Group | London, UK & Lexington, USA - Head of Brand, Communications & Sustainability
March 2017 - June 2023

• Led Arq’s rebranding strategy (formerly Hendricks Resources), securing over $280M in government funding (USDA) and equity from PE/VC and institutional investors.

• Directed communication strategies for internal & external stakeholders, including investor relations, social media, and promotions, leading to a successful merger with a NASDAQ-listed company.

• Spearheaded sustainability initiatives, collaborating with global partners to deliver lifecycle analysis for sustainable products, positioning Arq as a leader in environmental technology.

• Increased brand recognition in the energy and sustainability sectors, driving industry-wide interest and partnerships with energy producers, traders and buyers.

PCCW Global (Hong Kong Telecom) - VP Brand and Marketing Strategy
January 2016 – December 2016

• Managed the global brand and cultural integration following multiple acquisitions, overseeing products, marketing plans, and brand identities for geographically diverse teams in Hong Kong, the UK, Europe, and the USA.

• Oversaw the user interface and user experience (UI/UX) design for a new B2B wholesale software-defined network (SDN) platform which has subsequently been integrated into Console Connect.

• Delivered structured digital strategies to support communications, cybersecurity, and media service transformations for PCCW’s expanding portfolio.

Liquid Intelligent Technologies | London, UK - Group Chief Marketing Officer
January 2013 – October 2015

• Managed a $4.5M marketing budget, driving year-on-year growth across retail, enterprise, and wholesale markets in Africa.

• Rebranded six distressed companies acquired by Liquid Telecom, positioning them as the foremost high-speed fibre network provider in Africa.

• Led cross-functional teams in six African countries, launching fibre-to-the-home and IP TV media products, winning multiple industry awards for product rollouts and growth initiatives. 

Vodacom Business (Gateway Communications) | London, UK & Johannesburg, SA - Marketing Director
September 2005 – December 2012

• Managed a $3M marketing budget and led teams across Europe and Africa, developing strategic marketing plans for sub-Saharan African markets.

• Supported the $700M acquisition of Gateway Communications by Vodacom SA, spearheading product rollout strategies for VSAT, broadband, and cybersecurity solutions.

• Mentored and managed a team of 9, collaborating with external agencies across Europe and Africa to drive growth in new and existing markets.

Earlier Career

Energis, TalkTalk Business, Cable & Wireless | London, UK
2000 – 2005

• Developed and grew the £200M wholesale voice (Energis – Product Manager) and data (C&W – Sector Development Manager) channels for the UK reseller markets.

• Successfully launched a new B2B proposition for TalkTalk Business (Product Propositions Manager).

• Founded The Wasteland Ski Company, now acquired and part of Tui

Education

• MA, Post Graduate Business School
  London Metropolitan University

  University Ski Team

• BSc (Hons), Land Management – Investment Valuation
  University of Reading

  University Golf Team (Captain)

• Executive Programme, Market Driving Strategies
  London Business School