Senior marketing leadership for complex businesses at moments of change
I’ve spent more than 20 years leading marketing, brand and communications in international B2B businesses going through growth, investment, acquisition and technological change.
I work best where the business is complex, the opportunity is significant and the market story has not quite kept pace. My role is to bring clarity to what the business is trying to achieve, develop the value propositions and help leadership teams turn that into stronger commercial momentum. The objective is not more marketing activity. It is better decisions, clearer priorities and stronger execution.
What industry leaders say…
Marc Halbfinger
Former CEO, PCCW Global
Tom has a rare ability to understand a complex telecoms business quickly and turn that complexity into a clear market proposition. He combines strong strategic judgement with the experience to challenge senior teams constructively.
Julian McIntyre
Founder & CEO
(ex Gateway Communications, Arq)
I have worked with Tom across businesses at very different stages of growth. He is particularly good at identifying what matters commercially and turning it into a clear narrative for customers, investors and partners.
Venkat Siva
CFO Arq
(ex Motorola, Goldman Sachs)
Tom is an excellent team player - creative, articulate and great fun. He played a very important role in the development of the Arq brand, which was further validated when the business that Arq was ultimately sold to, decided to let go of its previous name and adopt Arq as the name/brand of the new merged entity.
Bill West
CEO, Hendricks Resources
(ex Arq, Battle Ridge)
I worked with Tom for about six years. He was instrumental to our growth and branding processes during this period. Tom was very creative in finding and building the marketing, branding, and communication solutions that would work for us.
He skillfully blended developing outside messaging with building better internal communications within the company. His work and communications skills influenced our branding both inside and outside the company.
Paul Groves
Founder Director of Energy Businesses
(ex Shell, Petrofac, British Gas, Exergyn, Arq)
Tom is one of the most creative and commercial marketing guys I’ve ever worked with. Just a terrific guy to work with also!
Mark Davison
Partner, Manifesto Growth
Working with Tom for over ten years, he has always driven the strategic development agenda, real focus on the customer need, how best the organisation could deliver on that and realising the commercial value.
A pleasure to work with, fun and always challenging...for the right reasons!
Neil Templeton
Google Global Infrastructure
(ex PCCW Global, Flag )
Tom has a real ability to make complex technology simple without oversimplifying it.
He focuses on the practical and human implications of technology, turning technical complexity into clear propositions that customers, partners and senior decision-makers can understand and act on.
Kate Hennessy
CFO, EXA Infrastructure
(ex CFO Liquid Telecom)
Tom played an important role in rebranding Liquid Telecom and bringing greater clarity to how the business presented itself across multiple markets.
He combined strong strategic and commercial judgement with an ability to build, support and develop marketing teams across different geographies, while keeping the wider organisation aligned around a clearer market story.
What it is like to work with me
I tend to work closely with CEOs, commercial leaders, product teams, investors and marketing teams rather than operating inside a marketing silo.
I ask a lot of questions, challenge assumptions when they need challenging and try to get quickly to what really matters.
What does the customer actually value?
Where does the business really differentiate?
Can the claims be proved?
Does the market understand what the company has become?
Are leadership, sales and marketing telling the same story?
I like complexity, but I do not like unnecessary complexity. My instinct is to simplify any problem, agree where value is being created and give teams enough clarity in the narrative and proposition to move forward with confidence..
Experience
Leadership Experience
Measured Change
20+ years
International B2B marketing leadership
$300m+
Capital raising supported through positioning, investor narrative and communications
$700m
Gateway Communications acquisition by Vodacom
Top 50 CMO
Global Telecoms Business